Watchfire signs to present its products and software

DANVILLE, Ill., April 28, 2022 (GLOBE NEWSWIRE) — Celebrating its 90th anniversary, Watchfire Signs will showcase its latest products and software enhancements designed to create new revenue opportunities for sign resellers at ISA Expo Booth 3121, May 4-6 at the Georgia World Congress Center in Atlanta. Watchfire is a leading manufacturer of onsite LED signs, indoor display solutions, digital billboards and video display boards. Click to tweet.

Attendees will have the opportunity to view Watchfire’s customer-focused digital displays that offer easy installation, hassle-free operation and years of reliable performance, including 6mm and 8mm panels, indoor displays from the 1.2mm X series, as well as Price Watcher gas price panels.

Watchfire software experts will be performing demonstrations of Watchfire’s proprietary Ignite OPx content management software and Ignite Sports event management software throughout the show.

“We missed getting together in person with our partners at the signage company and are excited to showcase the Watchfire product and software enhancements we’ve developed,” said Dave Warns, Vice President of Field Sales for Watchfire. . “The resilience of the sign industry has been proven during the pandemic, and we look forward to celebrating that and our 90th anniversary at the inaugural ISA Expo in Atlanta.”

Watchfire has a strong reseller program that provides sign companies with attentive support before, during and after the sale. Watchfire offers free training for sales and service team members, provides a library of marketing materials, offers free tools to demonstrate ROI to potential customers, provides local sales support and demo units, and even shares qualified local leads.

The following products will be on display at ISA Expo booth 3121:

  • Watchfire’s high-resolution 6mm and 8mm displays are ideal for areas with high foot traffic, such as theaters, entertainment venues, sports arenas and shopping malls.
  • Watchfire’s thinnest X Series that uses chip-on-board (COB) LED technology for greater intensity and superior reliability. Versatile mounting options provide ideal solutions for seamless installation, design integration, and architectural needs.
  • Watchfire’s Price Watcher Gasoline Price Panels provide an illuminated fuel price display that can be securely changed at any time via remote control or synchronized with in-store POS systems.
  • Ignite OPx and Ignite Sports content management software that makes it easy to create and schedule content on Watchfire panels.

All Watchfire exterior and interior products come with full Watchfire phone support for the life of the panels, as well as a 5-year warranty and 10-year parts warranty.

As part of Watchfire’s commitment to educating sign companies, Jeff Morgan, Director of Sports/Interior Sales at Watchfire, will host a session in the SBI Dynamic Digital Signage domain titled Selling/Marketing Digital Signage on Tuesday, May 3 at 2:30 p.m.

More information about ISA Sign Expo 2022 can be found at

About Watchfire
Watchfire Signs designs and engineers the most beautiful and durable outdoor LED signs, indoor displays, digital billboards and video dashboards, which help businesses and organizations communicate effectively, increase their visibility and to stimulate their growth. Based in Danville, Illinois, Watchfire has been manufacturing electric signs for 90 years and LED displays since 1998 using components meticulously selected from around the world. Watchfire has more than 65,000 LED displays in service worldwide and has more digital billboard customers in the United States than any other brand. For more information, visit

For more information, contact:

Mara Conklin, 847-816-9411
[email protected]

Kathy Zoeller, (312) 485-2422
[email protected]