Top 10 eCommerce Software Vendors

As the online shopping landscape grows, organizations need e-commerce software that can handle large order volumes, deliver exceptional CX, and streamline back-office operations.

Billions of people are embracing e-commerce, and some analysts expect the online market size to nearly double by 2025. As the industry becomes more competitive, organizations with outdated e-commerce software can struggling to grab a decent share of the market. In addition to inventory management features, an e-commerce platform should have SEO tools, social commerce features, and a smooth mobile experience.

After reviewing multiple reviews from professionals and users, the following 10 e-commerce software companies, including Salesforce, Shopify, and GoDaddy, stood out to help organizations meet their demands. Learn about their great features, challenges, people they work best for, and pricing information.

1. Salesforce Commerce Cloud

As Salesforce’s flagship product, Salesforce Commerce Cloud offers both B2C and B2B versions. Organizations can integrate the B2C version with social media sales channels like Instagram and Facebook. The platform also includes personalization features, AI-based recommendations for shoppers, A/B testing, and the ability to run campaigns and promotions.

Salesforce says Commerce Cloud can help businesses of all sizes, though larger enterprises and existing Salesforce customers may benefit the most because of the complementary Salesforce products it can integrate with.

Pricing is available upon request and generally includes an annual fee based on user sales.

Advantages: The platform has effective campaign management features and integrates well with other applications. Salesforce offers many other products that can work with Commerce Cloud, allowing users to see all of their organization’s data in one system.

The inconvenients: Commerce Cloud may have performance issues as it loads price books, iOS compatibility issues, and has a complex user interface.

2. Shopify

Shopify offers an e-commerce platform for SMEs. It allows users to create entire storefronts and product listings, and includes SEO, email marketing, and promotions management features. Users can also use point-of-sale (POS) terminal functionality to sell products in person or through social media.

Additionally, Shopify offers Shopify Plus for large businesses with high transaction volumes, and Shopify Lite, which allows small businesses to add products to their blogs or websites and accept credit card payments.

Shopify Plus starts at $2,000 per month, while the Lite version costs $9 per month. The basic Shopify to plan starts at $29 per month.

Advantages: Shopify offers a simple UX, responsive customer service, and customizable design templates. In addition, the standard version offers quick and easy deployment.

The inconvenients: Users cannot easily access and edit content, so they may need to purchase third-party plugins – for example, a plugin that allows users to purchase multiple products with one click – to expand functionality. Also, multi-currency features for international customers can be confusing.

3. Oracle NetSuite Commerce

Oracle NetSuite Commerce offers online store, order management, inventory, and accounting services. The software targets medium-sized companies and departments of large companies. It includes automation, real-time reporting, email marketing, and a mobile app option.

Pricing is available upon request and typically includes annual license fees for the core platform, add-ons, number of users, and initial setup fees.

Advantages: The platform offers an omnichannel experience, reliable availability and integration of NetSuite ERP software.

The inconvenients: NetSuite Commerce has a complex UX and may require customization for features such as their payment system, especially for some international users.


BigCommerce includes features for SEO, marketing, online store building, and web hosting. The software accommodates multiple storefronts and headless commerce – a type of e-commerce architecture that decouples back-end commerce functions from the front-end UI for design flexibility. BigCommerce also offers customizable design templates, integration with WordPress, social commerce, and support for physical POS terminals.

Pricing is available on request.

Advantages: BigCommerce has responsive customer support, omnichannel support, third-party integrations, and a drag-and-drop storefront builder.

The inconvenients: BigCommerce requires custom development for application integrations, including with web content management systems such as WordPress and various API clients. Also, reports don’t always reflect the customer journey.

5. Wix

Some people think of Wix as a website builder, but its online store building features make it one of the leading eCommerce software vendors for businesses, especially those new to online retail. It offers typical e-commerce features: templates for creating stores, a dashboard, email marketing, multi-store support, SEO, and social media selling integration.

Pricing starts at $27 per month for the Business Basic plan.

Advantages: Wix offers a WYSIWYG website builder, templates, and image bank. Plus, it has responsive customer support.

The inconvenients: The software has limited add-ons and users may find it difficult to customize the templates. Users who want to create large storefronts can explore other options, as Wix is ​​more suitable for small businesses.

E-commerce software vendors, such as SAP and Wix, can help organizations tap into the online marketplace.

6. GoDaddy

GoDaddy is another website builder service with e-commerce features. It offers website templates to help SMBs build online stores. Additionally, it offers in-person checkout integration, integration with third-party marketplaces like Etsy and Facebook, and marketing tools to create social media ads, improve SEO, and send targeted emails.

Pricing starts at $9.99 per month for the basic plan with a website, marketing features, and payments. This price does not include fees per transaction.

Advantages: GoDaddy offers easy implementation and reliable availability. Moreover, its simple website builder can help less experienced users.

The inconvenients: The platform could use more customization features and doesn’t always integrate well with third-party services, such as Google’s tag management system. It also lacks reliable customer support.

7. Pinnacle Cart

PinnacleCart offers standard e-commerce features: SEO tools, predefined and customizable storefront templates; product listing features such as reviews and price filters; connections with third-party applications such as QuickBooks and Shopzilla; and the ability to sell products on Amazon, Facebook, eBay, and other e-commerce sites.

Pricing starts at $79.95 per month for its Standard plan.

Advantages: PinnacleCart offers easy setup and an intuitive UX. It also offers helpful customer support and smooth customization.

The inconvenients: Users may find it difficult to integrate PinnacleCart into their existing systems. It also doesn’t offer as many pre-made design templates as other eCommerce platforms.

8. Shift4Shop

Formerly known as 3dcart, Shift4Shop markets itself as an all-in-one e-commerce software platform that allows users to create websites and storefronts for free, which is ideal for small businesses and entrepreneurs . It includes templates, email marketing, SEO features, and mobile commerce support.

Users in the United States who use Shift4Shop’s payment card processor get the service for free. Other, plans starting at $29 per month.

Advantages: The platform allows users to add multiple product variations and does not charge for each transaction. It also comes with built-in features that other e-commerce software requires plugins for, such as product reviews.

The inconvenients: Shift4Shop requires customers to use its payment card processor. Additionally, some users have reported unresponsive customer service and poor integration with accounting software.

9. Zoho Commerce

Zoho Commerce targets SMBs and allows users to build e-commerce websites with a WYSIWYG interface. The platform also includes other features, such as inventory management, SEO, email marketing, and reporting functionality.

Pricing starts at $22 per month for the Commerce Starter plan.

Advantages: Zoho Commerce offers affordable pricing and quick implementation. The platform also offers an intuitive UX.

The inconvenients: The platform does not integrate with various third-party apps or payment gateways. The support staff doesn’t always have the product expertise and the user interface tends to lag.

10.SAP Commerce Cloud

SAP Commerce Cloud works well for large enterprises with high transaction volumes that want to optimize performance with AI-based product recommendations and A/B testing. It includes built-in workflows, promotion features, the ability to manage multiple product catalogs and storefronts, and a WYSIWYG website editor.

Pricing is available on request.

Advantages: SAP Commerce Cloud may seem complicated at first, but once users learn it, they can easily design, configure catalogs, and prioritize tasks and leads. The platform also integrates with other SAP products.

The inconvenients: Platform customer support is lacking, and new users may need an implementation partner to answer questions. New users may need time to adapt to its complex user interface.