The Best Video Editing Software Every Creative Business Owner Should Consider | Architectural Summary

The best: Best Free Video Editor for Skilled Editors

Pinnacle Studio

The basics: Available only for PC users, Pinnacle Studio offers near-pro-level video editing capabilities without the complex user interface and steep learning curves associated with competing video editors. With fast processing, a full suite of stunning features and effects, multi-camera editing, stop-motion video, motion tracking, color correction, enhanced keyframe controls, and powerful editing tools. For title editing and masking, Pinnacle Studio is aimed at near-professional video editing enthusiasts, but it’s still extremely simple to learn and use. The free effects, titles and templates allow a beginner video editor to create truly impressive content for websites, social media feeds or YouTube videos.


  • Very good prosumer product that appeals to close pros but is easy to use
  • Intuitive, easy to learn for beginners
  • Growing range of features
  • Detailed interface and features

The inconvenients :

  • Some users might find it a bit basic
  • Had a reputation for being glitchy but has improved in recent years
  • Available for Microsoft Windows only

The cost: Available in three packages: Entry-level Pinnacle Studio for $59.95, Plus for $99.95, and Ultimate for $129.95 for perpetual licenses, with no recurring subscription fees required. Upgrades from previous versions of Plus and Ultimate are offered at a discount of $30 and $40, respectively. There is no free trial, but there is a 30 day money back guarantee.

The best: Best Novice Video Editor on Windows


The basics: Considered the best budget video editor, Wondershare’s Filmora offers a nice interface; well-designed title and text templates; standard trimming, transitions and overlays; and a host of effects. Although it lacks 3D editing, multi-camera editing, and 360 VR support, Filmora provides decent motion tracking, and it really stands out with its sound effects. Recognized as one of the best video editors for sound effects, Filmora comes with a library of free basic sound effects and background music tracks that you can easily add to your video clips by drag and drop, and a Convenient microphone button lets you easily record a voiceover.

Available in macOS and Windows versions, Filmora also allows users to experiment with chroma key (green screen) effects, boasts impressive rendering speed, and provides convenient buttons for quick uploads to YouTube, Facebook, and Vimeo as well as the DVD burning. Moreover, Filmora offers Filmora Go, specially designed for smartphone video editing, and Filmora Scrn, which allows you to capture and edit videos on your screen.


  • Pleasant interface
  • Decent effects, overlays, transitions, and title and text tools
  • Library of free sound effects and music
  • Excellent video rendering speed
  • Cheap
  • New effect collections added every month included with subscription
  • Available in macOS and Windows versions