Sales and marketing software leader Benchmark Email launches suite of AI-powered tools

ST. LOUIS, August 2, 2022 /PRNewswire/ — Benchmark Email, a subsidiary of Polaris Software LLC, today announced the launch of Smart Content, the second in its new suite of artificial intelligence features.

Smart Content is Benchmark Email’s AI-powered authoring technology that allows users to create professional content from scratch or rewrite existing content, with a few simple inputs.

“We see AI as the future of sales and marketing software. Time is a precious resource, and marketers need a way to quickly create compelling content,” says Polaris CEO. Jonathan Herrick. “Smart content gives Benchmark Email users the tools they need to achieve their goals and stand out in the inbox so they can focus their energy on building relationships and growing their businesses.”

With users spanning all verticals, Smart Content technology is uniquely suited to meet the needs of marketers, whatever the objective – e-commerce, B2B, B2C. Smart Content is available in both free and paid Benchmark Email subscriptions.

“I was really skeptical when I was told about Smart Content technology. But then I saw it in action. It took something that I thought I had written pretty well and made it a lot more impactful,” says Benchmark Email user David Lopez of Antiphon Consulting.

The release of Smart Content follows the launch of Smart Sending in Spring 2022. Smart Sending is Benchmark Email’s backend machine learning technology that intelligently identifies unengaged contacts and instead targets the most engaged audience of a user to improve overall deliverability and sending reputation.

“We are encouraged by the results we have seen for our customers since the launch of Smart Sending. Post-launch data has so far shown a 50% increase in global email open rates and a decrease 33% of ISP-related bounces for Benchmark Email Customers,” says Polaris CTO, matt rhodes.

Polaris Software’s future roadmap includes several additional features in their suite of smart tools, including everything from AI-powered design to predictive dispatch and more.

About Polaris Software

Polaris Software’s sales and marketing solutions help small businesses, marketing agencies, venture capitalists, large shippers and smarter manage customer relationships, connect in the inbox and automate sales and marketing. More than one million users in 25,000 companies use Polaris Software’s email marketing, CRM and contact management products to build relationships and turn prospects into customers.

Learn more about our products including Referral Email, BenchmarkONE and Contact details+.

Contact: Allie Wolff, [email protected]

SOURCE referral email