Pedigree’s Rescue Doodles Matches Children’s Drawings to an Adoptable Dog Nearby

In a statement meant to delight kids and bring their parents into the fifth conversation this week about why we can’t adopt Lucky the English Bull Terrier even though he’s only 0.2 miles away, Pedigree threw Rescue doodles. Powered by AI technology, the program allows kids (or adults) to enter a drawing of a dog and find a nearby similar pet available for adoption, a concept similar to a Google technology update of the last year. The program was launched in conjunction with parent company and aims to “give kids the chance to take the reins in finding the perfect adoptable dog for their family,” Pedigree’s statement reads.

By following the instructions on the Rescue doodles site to text ‘Doodle’ to 717-670-6675, we tried Rescue doodles. With my rough drawing of a Chow Chow in hand, I texted back to receive an error code; Rescue doodles is not yet available in the UK. While the AI ​​may not have matched me with my dream dog and the test may have been invalidated by the lack of adoptable Chow Chows in West Yorkshire, Rescue doodles seems to offer a fun activity for readers across the Atlantic.

Aiming to promote dog adoption with a new approach, Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America, says Rescue doodles is unique “because it takes a simple, everyday activity for children – doodling – and turns it into a fun way to add a new member to the family”. The release continues that approximately 3.1 million dogs enter shelters each year in the United States. Although kids don’t need another reason to ask for a dog — in fact, the average child will beg their parents for a pet 1,584 times by the time they turn 18, according to SWNS – the program offers a creative way to interest families in adoption.

The program is available from now until April 30, with Pedigree stressing that once matched with a pup, families looking to adopt should schedule a meeting with local shelters and potential matches to ensure this suits them.