The pandemic has made a functioning website an existential need for many businesses. Amid a tech talent shortage, however, developing a sophisticated online presence has been a big hurdle for many companies. But what if a company could create a highly optimized site without needing a tech pro with deep programming skills?
That was the idea behind Webflow’s no-code development platform, which offers a compelling solution for organizations without access to a development team. “We brought our community together to put as many no-code tools in people’s hands as possible, so they could build the sites that would help their businesses survive,” says Vlad Magdalin, co-founder and CEO of Webflow. By enabling businesses to build highly sophisticated websites quickly and efficiently, Webflow has earned a spot on this year’s list. fast businessthe most innovative companies.
The Webflow platform provides a visual interface that web designers and marketing teams can use to create the types of professional websites that front-end engineers build, without having to write a single line of code. Historically, web development required a choice: hire programmers to achieve maximum flexibility and customization or use a simple template-based website builder with limitations on what you can realistically design. Webflow eliminates this trade-off by giving everyone the ability to create a truly personalized website without requiring a four-year degree or decades of code writing experience.
The company’s ability to deliver on this promise stems in large part from a team culture that is completely focused on helping customers unlock their growth potential. “We’ve built a culture where there’s an obsession with the empowerment we can bring to customers,” says Magdalin. “It attracts people who are really motivated to help others.”
And when those customers no longer need to rely on software engineers for code, those engineers are in turn empowered to tackle increasingly complex challenges that no-code solutions cannot yet solve. The result: more innovation, better products and better experiences.
“By democratizing people’s ability to enter a valuable industry without having to learn to code, we can unlock their ability to do more impactful work and even earn a living,” says Magdalin. “That’s what inspires and motivates me, and that’s what drives our team forward.”
This philosophy of empowerment has led to Webflow’s most recent enhancements, including the addition of collaboration tools for web design agencies and marketing teams, as well as enterprise-grade features such as advanced security, custom-scaled traffic and guaranteed uptime. While these additions sparked growth for the company among its biggest customers, Magdalin insists Webflow isn’t targeting a more lucrative market so much as expanding its reach.
In fact, he sees an opportunity to go beyond websites and into the larger world of software development. Given the ever-increasing demand for software solutions, it will eventually become impossible to rely solely on expert software engineers to meet this demand. Instead, Magdalin envisions a world where everyone has the tools to build the software they need. This equation makes Webflow’s mission a benevolent disruption. “We need to democratize this skill to millions, if not billions more people in order to meet the existing demand for web development and realize the full potential of the internet,” he says.